AZ Web Technologies?
The single most important element of any website is the sites content; the story or message the site communicates to the user. Creating the content for a site can often be the most difficult part of the project. One mistake that is often made is to first select a design for a site from a template and then trying to fit your story to make it work with the selected template. The first step should be to outline what message you want to communicate and start to add detail from there. Then design a site around the story you are creating. We can provide assistance and coaching through this creative process.
Designing the Perfect Site
Designing a site, much like any artistic endeavor, can be a tricky task. What colors will look best, what fonts should you use and how do you decided what images or video you should have on your site. There are so many considerations and endless possibilities. Designing a simple but functional site is part art and part science. Every site has a basic structure to it and from there what is done is largely dependent on what you want the site to do and look like. We can help you sort through all of these options and come up with a design that will best represent and present the story you want your site to tell. Start with what you want to communicate and we will help you craft the best way to present it.
Social Media Management
It is no longer enough to simply have a great website. Today you also need to be well represented on social media platforms. There are now hundreds of platforms available but there are a core group that are must have like google and Facebook. There are few additional must haves depending on the type of business you have. For example if you have a brick and motor storefront you will want to have a yelp account. Once you have the social accounts the work is not compete. It is becoming increasing more important to maintain the accounts with fresh content and updates as search engines, like google, use this to help rank sites in their search results. We can help you select which social platforms are must haves, which are optional and then develop a plan for how best to use these accounts to benefit your site and your users.
There are dozens if not hundreds of different services for website design, development and social account management. Sifting through all of the options and evaluating which would be the most useful and cost effective solution can be a daunting task. We will work with you to scope what you are both looking to do and the long term objectives. From there we can provide recommendations for what will work best for your needs. We have spent countless hours evaluating different technologies and solutions so that you can focus on what matters most, creating great content.
Creating a new website or even just doing a small update can take a lot of time, particularly if you are not familiar with everything involved. Then when the site is complete the journey is really just beginning. There are multiple social accounts to create and ultimately manage day to day. All of this can represent a significant amount of work. We can offload this work saving you and/or your organization both time and money by helping you manage the entire process of building, developing and maintaining your online presence.