Content is the single most important part of any website.  All to often we hear that everything is about the design and performance of a site.  While the design is certainly important and good performance is required, it is the story your site tells that is what really matters. 

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The entire purpose of a website is to communicate a story or message.  It could be for a business, organization, event or even something as personal as a blog.  The content is everything that communicates to the world whatever it is you are doing and/or selling.

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One of the biggest mistakes people make in developing a website is to come up with a design before they come up with their story.  The design of the site should align with the story (content) not the other way around.  This can be a challenge both in creating the story and then finding a design that best fits the story.  This is where we come in.  We can help with strategies for creating the sites story and subsequently how best to build a design a site around the story.

 

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